MIP undertakes a series of major studies on the habits of news consumers in the United States.
The Media Insight Project is a collaboration between the American Press Institute and the AP-NORC Center for Public Affairs Research with the objective of conducting high-quality, innovative research meant to inform the news industry and the public about various important issues facing journalism and the news business. The Media Insight Project brings together the expertise of both organizations and their respective partners, and involves collaborations among key staff at the American Press Institute, NORC at the University of Chicago, and The Associated Press.
Complete studies can be found on Media Insight Project pages.
The Media Insight Project, explores disconnects, and common ground, between the public and journalists about the media’s priorities and practices.
The American Press Institute is a national 501(c)3 nonprofit educational organization affiliated with the News Media Alliance. It works with and draws on the best ideas from anyone working in news publishing and journalism and anyone interested in its mission of making journalism sustainable.